Singapore is honoured to host the inaugural Youth Olympic Games. The city is committed to delivering an inspirational Games for the world in 2010, and is dedicated to the proactive protection and guardianship of the Singapore 2010 brand, the Olympic brand and the exclusive rights of the official sponsors.

By providing the following information, the Singapore Youth Olympic Games Organising Committee (SYOGOC) hopes to share our vision and generate support to help us deliver a successful Youth Olympic Games.

The Singapore 2010 Games marks comprise all phrases, names and designs owned and/or licensed to SYOGOC. These marks are protected by way of trademark as well as copyright law.

The Games marks under SYOGOC’s guardianship consist of but are not limited to the following:

• Olympic Rings
• “Olympic” and “Olympic Games” texts
• Motto: Citius – Altius – Fortius
• Olympic flame and torch
• Olympic flag
• “Singapore 2010” text
• “Youth Olympic Games” text
• Singapore 2010 wordmark
• Singapore 2010 official emblem
• Singapore 2010 mascot designs
• Singapore 2010 official tagline

The Games marks represent the spirit of Singapore 2010. It is from these intellectual properties that the Games derive its value, and adequate support and funding can be secured for the successful staging of the Games.

As such, care must be taken to protect these elements of Singapore 2010. The mission of SYOGOC Brand Protection is to ensure the protection of all intellectual property assets owned, licensed and controlled by SYOGOC (against misuse, unauthorised use and infringement), the unique presentation of the Olympic Games, and the protection of broadcasting and marketing rights granted to Olympic Marketing Partners.

This can help us achieve the following key objectives:

• Preserve the integrity and financial viability of the Olympic Games
• Protect intellectual property assets against misuse and infringement
• Protect consumers from counterfeit merchandise
• Combat ambush marketing to protect the exclusive rights of the official sponsors

Sponsor support is crucial to the staging of the Games. A significant amount of funding for the Singapore 2010 Youth Olympic Games derives from our official sponsors. In turn, our sponsors earn the right to use our Games marks and associate themselves with the Games.

The protection of the Olympic Marks and Singapore 2010 official logo supports the contractual obligations to our sponsors and ensures financial security for the successful staging of the Games.

Ambush marketing refers to all intentional and unintentional attempts to create a false or unauthorised commercial association with the Olympic Movement or the Olympic Games.

Ambush marketers may attempt to profit from the value and goodwill associated with the Olympic Movement or the Olympic Games by making it appear as if there is some sort of official involvement with their brand, when there is not.

In this way, they try to create a false association with the Games without providing any financial support. Their actions cause confusion to the source of origin or sponsorship. Regardless of whether such actions are intentional or incidental, they are unfair to the sponsors and deceptive to the public.

As such, it is imperative for SYOGOC to proactively protect the brand and the rights of our official sponsors by controlling marks usage and preventing misuse.

Apart from SYOGOC, official sponsors and partners are rightful users of some or all of the Singapore 2010 Games marks. All other parties intending to use the Games marks are requested to seek approval from SYOGOC by submitting the request form.

In general, individuals and organisations who do not have usage rights to the Singapore 2010 Games marks, are advised NOT to:

• Use the protected Games mark(s) without approval
• Create confusingly similar marks as those of Singapore 2010
• Create marks for or in association with Singapore 2010
• Use the Singapore 2010 marks for commercial purposes

The main factors of consideration when assessing infringements are :

• Have any of the protected Games marks been used?
• Has permission been sought from SYOGOC?
• Is there any commercial association linked to the usage?
• Are the marks being accurately used?

Individuals and organisations are requested to use the above as a guide on what they should and should not do.

SYOGOC seeks the cooperation of all companies who are not official sponsors of Singapore 2010 to avoid associating with the Games in any way. Any attempt to do so will result in legal action being taken to protect the intellectual property rights and contractual rights of our official sponsors.

For companies who are interested in sponsoring Singapore 2010, please click here to access our sponsorship page.

SYOGOC appreciates your support and assistance to protect and uphold the Singapore 2010 brand. If you come across any infringement of the Games marks or any acts of ambush marketing, kindly inform us by filling and submitting the infringement report form.

Thank you for your support!